With potential customers can call them to see if they are interested in participating in a meeting that wish to organize. The meeting could be in person or by telephone, depending on the nature of your business. Can you send a mail with a letter or a brochure marketing a personal note. They can also call or write directing them to your Web site or invite them to your next presentation.
If someone is a reference rather than a customer perspective, the best approach is to establish a reciprocal relationship. Can call to begin to have knowledge, share information about yourself or organize a meeting in person to know more about the work of each.
It is entirely appropriate to call another person with whom you interviewed and say they think they can both serve the same type of customers and can meet and then maybe they could share or increasing their customers.
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