Posts Tagged ‘Advertising and Marketing’
This is the Most Important Factor in Promotion
whether the most important factor in making an effective ad? There may be an answer that copy writing is a very important factor in an ad.
The reason is, because people / potential customers will find out what exactly is the purpose of an advertisement, what sells, offers what, or what the ad was promoting. Unfortunately many people or companies who until now spent a lot of money and time to make an ad but not able to produce something positive in improving the marketing of products or services.
One factor that did not yet know better what the important factors to consider in making an effective ad. But, no need to worry again, using the following sequence that can help us in making a form of advertising with more effective results.
In my opinion, before making an ad, consider the following matters. There are four things that are very fundamental in making an effective ads (ranked from number four):
- Copy writing
A form of unity in the form of writing that could explain or describe products or services offered.
- Headline
Is one important factor that we could attract advertising and provide optimal results, of course. For example, when selling a seminar (as we have mentioned before) we simply write the headline “Do You Want to Have a More Successful Life?” response was only approximately 20 people.
But, after his headline was changed to “Seminar yesterday Year 2011″ then that register more or less to 190 people. Only by changing the headline can produce very different responses, 1:10! That is why we must always do monitoring to be able to get the results we want.
- Irresistible Sensational offer
The idea of conditioning through these ads, if someone does not want to buy products or services that we offer, logically they will experience a huge loss. Because, return on investment is so great that if a person does not buy it he would seem more stupid than others, “Supercharge if not buy it”. Then, the most important of the three things are:
- Already our advertising to a predetermined target market?
An advertisement that has copy writing, headlines, and irresistible Sensational offer but did not get to the target market that has been determined then it is useless ads. Once you figure out what is most important in making an effective ad, which is also important to do then is to practice.
Selling services and selling products are essentially the same but each have their own particularities.
The classics are services such as legal services lawyers or accountants who obviously can not be sold as sold a bottle of soda.
In times of economic crisis the sale of services becomes more difficult and that is why the INC Magazine has an article on 5 tips that experts recommend to sell services in times of economic crisis.
Following review of these 5 tips:
1. Involve all employees and equipment in the sale of its services. One sells services to known and we must involve everyone in it and why a company has a policy that all employees sent once a week a list of 5 people they know in order to then make contact.
2. Reduce the size of your target market. If, before only working with large companies such crisis now that there might be better to expand its offerings to midsize businesses.
3. Collect useful information to customers and distribution. Should collect relevant information for their clients and give them as a way to generate new business.
4. Feel what its customers need. Ever wonder how I can help my clients succeed?, That way you will know what they need to sell their services in a useful manner.
5. Plan your calls to sell their services. In this article states that do not make the first call to a prospective client on Friday, see which is the best time and plan carefully and selling your services (you can read about Strategies for Increasing Your Sales with Cold Call or cold calls ).